Just Before Christmas last year my long suffering colab partner was approached by U-explore to refresh and redesign their identity and visual language. The directive was to create something clean, bold, minimal, and could work iconically. The identity needed to be efficient, like the overall message of the company, helping young people, further education and businesses connect of a period of time offering the young person ideas and a plan for their future.
In addition to this we was asked to create a new look and experience for their website. Using modern princples of web design, including white space, larger typography, I presented a responsive solution in a variety of templates. Their content was fluid and changeable so the site needed to editable by the Start team members