Brad Holmes web developer, designer and digital strategist.

Dad, husband and dog owner. Most days I’m trying to create fast, search-friendly websites that balance UX, Core Web Vitals, and digital strategy from my studio in Kettering, UK.

If you’re here, you either found something I built on Google or you’re just being nosey. Either way, this is me, the work, the thinking, and the bits in between.

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easy to work with - Brad Holmes web developer

The Cost of Being “Easy to Work With” (When You Actually Are)

Brad Holmes By Brad Holmes
7 min read

Being easy to work with is supposed to be a compliment.
And for the most part, it is.

It means you deliver on time, communicate clearly, and make complex things feel simple. You don’t waste people’s time. You just get it done.

A few weeks ago, I finally shipped a proof-of-concept that had been sitting on my “someday” list for over 6 months. It was an idea my GM had floated ages ago one of those “nice to have” things that never makes it to the top of the list.

I knew there was an exec catch-up coming, and I could already see the conversation playing out: someone would ask what new ideas were on the table, and this would come up. I thought, well, it’s going to land on my plate anyway, so I rolled up my sleeves, pulled out my crayons and built a rough working demo before people started talking it to death because that’s how simple ideas usually die, buried under meetings and opinions.

Six hours of smashing keys and pushing code later, I had a working demo. When I sent it over, my GM was over the moon genuinely shocked. He joked that I must’ve been bugging his phone because he’d just been talking about the same idea with the board but couldn’t give any detail at that point, it was nothing more than a brain fart.

From that conversation to my demo landing in his inbox was maybe twenty minutes. Suddenly, he had something tangible to show and talk about.

In real terms though, that wasn’t twenty minutes of work. It was six hours of focus and years of experience that made six hours possible.

That’s the upside of being easy to work with: things just happen.
The downside? People start thinking it’s always that effortless.

The smoother you make the process, the more invisible your effort becomes.

You Hide the Hard Work

When you’re quick, calm, and consistent, people stop seeing what’s behind it.

They don’t see the years of pattern recognition that let you spot problems or needs before they happen, or the quiet hours of deep work that make your speed possible.

All they see is the outcome:

“He had that done in a day must’ve been straightforward.”

They’re not being dismissive they just can’t see what you’ve abstracted away.
You’ve turned hard work into muscle memory, and that makes the process look frictionless.

The problem is: the better you get, the less visible your skill becomes.


You Train People to Expect Instant Results

Being fast becomes your brand and once people clients or teammates get used to it, they start to expect it every time.

A “rush job” stops being a favour and becomes the baseline.

Then the day you need breathing room, you look slow by comparison. Not because you are, but because you’ve trained people to expect otherwise.

Speed is a strength, but it’s also addictive mostly for everyone else.


You Attract Chaos

Competent people are magnets for other people’s mess.

Once you’re known for fixing broken projects, you’ll keep getting sent the ones that are already on fire.
And sure it’s flattering at first. You’re the closer. The fixer. The one who can “just sort it out.”

But that cycle keeps you reactive instead of strategic. You end up spending more time solving avoidable problems than building things that move you forward.

That’s the hidden tax of being capable.


You Lose the Ability to Say No

When people know you can deliver fast, they assume you can always fit something in and because you can, you do.

That’s how you end up skipping evenings, patching bad briefs, or fixing code you didn’t write just to keep your “easy to work with” reputation intact.

You tell yourself it’s temporary, that you’re helping, that it’ll only take a minute. But those minutes pile up, and they usually come out of your own time.

Being dependable is great. Being too dependable is a trap.


You Undervalue Your Experience

Speed doesn’t come from shortcuts. It comes from experience.
From all the late nights, broken builds, and bad ideas that didn’t work the first ten times.

But when you don’t communicate that experience, people start measuring the wrong thing.
They see the output, not the expertise.

They measure what’s visible the two hours you spent today instead of the ten years that made those two hours possible.

That’s how “easy to work with” slowly turns into “cheap and available.”

It’s not arrogance to remind people of your experience it’s context.
The same project that takes you two hours would take someone else two days and a few Stack Overflow threads. That’s not luck; that’s hard-won efficiency.

The real trap is when you start undervaluing it too. You think, “Well, it didn’t take long,” so you undercharge or understate it. But that’s the exact reason you can move quickly because you’ve already paid for that speed in time, frustration, and mistakes that nobody else had to make.

You don’t charge for the hours. You charge for the years that made those hours possible.


You Make Excellence Look Effortless

The better you get, the less friction you show.
And when people don’t feel the friction, they assume there wasn’t any.

That’s the paradox of mastery: the struggle that used to be visible the late nights, the debugging, the trial and error is now internal. You’ve already solved those problems before they even make it to the surface.

From the outside, it just looks like everything “works first time.”

Someone sees you ship a working demo and thinks, “That was quick.”
They don’t see the years of context-switching, broken builds, and patterns you’ve built in your head that let you see the problem before it exists.

And because they don’t see the strain, they assume there wasn’t any.
That’s where value starts leaking out of the room.

If it looks easy, it must’ve been easy, right?
That’s the story people tell themselves to make sense of something they can’t do.

The truth is, the smoother your work looks, the less people understand it and that’s dangerous. It’s how high performance turns into expectation instead of appreciation.

You have to remind people kindly, but clearly that ease isn’t free.
It’s the result of all the hard parts you’ve already fought through.

Perfection should look effortless, but it shouldn’t be treated like it is.


You Risk Losing the Edge That Made You Fast

When everything runs smoothly, it’s easy to get comfortable. And comfort dulls the edge that made you sharp in the first place.

You still need projects that push you the ones that make you slow down, rethink, and rebuild something from scratch. The kind that feel like a punch in the gut before they turn into a breakthrough.

Otherwise, you’re just repeating muscle memory faster each time.


The Bottom Line

Being easy to work with is a strength until it hides your value.

Fast, calm, and reliable is a great reputation to have, but only if people still understand what it costs to deliver that way.

You’re not easy because the work is simple.
You’re easy because you’ve done the hard parts already.

Make sure your clients and your colleagues know the difference.

Brad Holmes

Brad Holmes

Web developer, designer and digital strategist.

Brad Holmes is a full-stack developer and designer based in the UK with over 20 years’ experience building websites and web apps. He’s worked with agencies, product teams, and clients directly to deliver everything from brand sites to complex systems—always with a focus on UX that makes sense, architecture that scales, and content strategies that actually convert.

Thanks Brad, I found this really helpful
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