Brad Holmes web developer, designer and digital strategist.

Dad, husband and dog owner. Most days I’m trying to create fast, search-friendly websites that balance UX, Core Web Vitals, and digital strategy from my studio in Kettering, UK.

If you’re here, you either found something I built on Google or you’re just being nosey. Either way, this is me, the work, the thinking, and the bits in between.

Also found on

Dumping Ground

Custom Dev Philosophy

A deep dive into my approach to custom development—why we build from scratch, how i solve real problems with code, and what modern dev looks like when strategy leads the stack.

Brad Holmes client slap

Custom Dev Philosophy

From the Field

Why the Client Was Right

I thought I had found the right position for the client’s website. The research supported it, the design worked and the headline was strong. Then the client said something that exposed the real problem: the business hadn’t earned the promise yet.
~6 Min read Continue reading
Vanity Metric

Custom Dev Philosophy

SEO

Why I Ignore Vanity Metrics

Vanity metrics look like progress but often hide structural weakness. Learn why traffic and visibility mislead, and what actually predicts long-term growth.
~8 Min read Continue reading

Conversion Strategy & CRO

Conversion Strategy

From Conversation to Conversion: The Calm Interface the Web Has Been Missing

When someone searches, clicks a link, or opens a page, they are not “browsing” they are following an idea but really its a request for more info, the action is a request for clarity, browsing, scanning, hunting, deep diving are how the web currently expect us to act its not a journey its information exploration … Continued
~8 Min read Continue reading
Warp app - screen shot of warp app ai development system

Custom Dev Philosophy

AI

My Warp AI-Driven Development Setup

Rebuilding my dev setup didn't have to suck. Warp AI terminal setup made my environment smart, automated process that builds around how you work fast, clean, and personal.
~5 Min read Continue reading
TOP