Brad Holmes web developer, designer and digital strategist.

Dad, husband and dog owner. Most days I’m trying to create fast, search-friendly websites that balance UX, Core Web Vitals, and digital strategy from my studio in Kettering, UK.

If you’re here, you either found something I built on Google or you’re just being nosey. Either way, this is me, the work, the thinking, and the bits in between.

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Dumping Ground

Conversion Strategy & CRO

Actionable insights and proven strategies to turn traffic into results. Explore the latest in conversion rate optimization, from landing page tactics to user behavior analysis.

seo metrics red flag

Conversion Strategy & CRO

Site Performance

The Silent Red Flag: When Metrics Get Boring

Flat traffic isn't stability. It's the beginning of decline disguised as success. Your site isn't earning new visibility. Your content isn't ranking for anything new. And by the time the numbers drop, the damage is already baked in. Here's what's really happening underneath—and how to spot it before it's too late.
~11 Min read Continue reading

Conversion Strategy & CRO

Conversion Strategy

From Conversation to Conversion: The Calm Interface the Web Has Been Missing

When someone searches, clicks a link, or opens a page, they are not “browsing” they are following an idea but really its a request for more info, the action is a request for clarity, browsing, scanning, hunting, deep diving are how the web currently expect us to act its not a journey its information exploration … Continued
~8 Min read Continue reading
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