50 Real Websites
Evidence from real websites, not SEO theory. Original research, audits and experiments examining what successful websites actually do—and where common marketing advice fails to match reality.
Dad, husband and dog owner. Most days I’m trying to create fast, search-friendly websites that balance UX, Core Web Vitals, and digital strategy from my studio in Kettering, UK.
If you’re here, you either found something I built on Google or you’re just being nosey. Either way, this is me, the work, the thinking, and the bits in between.
50 Real Websites
Evidence from real websites, not SEO theory. Original research, audits and experiments examining what successful websites actually do—and where common marketing advice fails to match reality.