Brad Holmes web developer, designer and digital strategist.

Dad, husband and dog owner. Most days I’m trying to create fast, search-friendly websites that balance UX, Core Web Vitals, and digital strategy from my studio in Kettering, UK.

If you’re here, you either found something I built on Google or you’re just being nosey. Either way, this is me, the work, the thinking, and the bits in between.

Also found on

Dumping Ground

Conversion Strategy & CRO

General

Entities Are Not a Strategy

Entities matter in search. That doesn't mean every mention of entity SEO, or every Google stack, deserves the attention agencies are giving it.
~9 Min read Continue reading
Brad Holmes Keyword thief

Technical SEO & Content Strategy

General

Old-School SEO Never Really Went Away

A competitor changed almost nothing on its website, built nearly 20,000 backlinks in a month and started overtaking us. Old-school SEO never really went away.
~10 Min read Continue reading
SEO Marketing funnel

Custom Dev Philosophy

General

Apparently My Blog Needs a Funnel

Sitting down with the guys, I tentatively asked what they thought of my blog. This could have been an absolute disaster. There is nothing quite like asking people you look up to in the industry for an honest opinion and then immediately wondering whether you actually want one. Luckily, nobody told me it was shite. … Continued
~14 Min read Continue reading
Service location pages

Custom Dev Philosophy

Local SEO

The SEO Mistake I Make on Purpose

I know location pages work. I recommend them, I build them and I understand exactly what they could do for this website but i dont use them, heres why.
~9 Min read Continue reading
Brad Holmes client slap

Custom Dev Philosophy

From the Field

Why the Client Was Right

I thought I had found the right position for the client’s website. The research supported it, the design worked and the headline was strong. Then the client said something that exposed the real problem: the business hadn’t earned the promise yet.
~6 Min read Continue reading
seo metrics red flag

Conversion Strategy & CRO

Site Performance

The Silent Red Flag: When Metrics Get Boring

Flat traffic isn't stability. It's the beginning of decline disguised as success. Your site isn't earning new visibility. Your content isn't ranking for anything new. And by the time the numbers drop, the damage is already baked in. Here's what's really happening underneath—and how to spot it before it's too late.
~11 Min read Continue reading
Vanity Metric

Custom Dev Philosophy

SEO

Why I Ignore Vanity Metrics

Vanity metrics look like progress but often hide structural weakness. Learn why traffic and visibility mislead, and what actually predicts long-term growth.
~8 Min read Continue reading
Search Console

Technical SEO & Content Strategy

Site Performance

How Junk URLs Quietly Kill Organic Growth

Junk URLs quietly drain crawl budget, slow reindexing, and starve your best pages of attention. This is how they stall organic growth and what to fix.
~14 Min read Continue reading

Conversion Strategy & CRO

Conversion Strategy

From Conversation to Conversion: The Calm Interface the Web Has Been Missing

When someone searches, clicks a link, or opens a page, they are not “browsing” they are following an idea but really its a request for more info, the action is a request for clarity, browsing, scanning, hunting, deep diving are how the web currently expect us to act its not a journey its information exploration … Continued
~8 Min read Continue reading
Warp app - screen shot of warp app ai development system

Custom Dev Philosophy

AI

My Warp AI-Driven Development Setup

Rebuilding my dev setup didn't have to suck. Warp AI terminal setup made my environment smart, automated process that builds around how you work fast, clean, and personal.
~5 Min read Continue reading
Claude ai Ui screenshot

AI & Tools in Marketing

AI

Claude + MCP for Marketing: A Practical Guide

What’s Claude MCP? Think of MCP (Model Context Protocol) as a USB-C port for AI — a way to plug Claude into real tools and real data. It’s not just about generating content anymore. With MCP, Claude can actually do stuff — like post to socials, pull analytics, or fire off emails — all based … Continued
~4 Min read Continue reading
Adobe Indesign UXP Plugin Structure

UXP Plugin Engineering

Plugin Development

Structuring a UXP Plugin

Learn how to structure a production-ready Adobe UXP plugin using a single main.js file, clean sections, and scalable patterns for real-world use.
~5 Min read Continue reading
The state of seo 2025

Technical SEO & Content Strategy

Site Performance

State of SEO in 2025

SEO in 2025 isn’t about tricks—it’s about trust. If your content’s not useful, your site’s not fast, or your signals aren’t clear, you’re getting left behind.
~6 Min read Continue reading
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