Web Performance & UX
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Turn scroll into fluid motion with canvas. Ditch laggy CSS effects, draw directly to the GPU, and design scroll experiences that look cinematic and stay responsive.
~11 Min read
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I audited 50 real business websites tech seo to find what actually drives rankings.The truth? Speed helps but does structure, clarity, and trust matter more.
~15 Min read
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New data shows PageSpeed scores don’t predict Google rankings. Discover how 50 real small-business sites performed and what actually matters.
~14 Min read
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Most local businesses have clean NAPs but still struggle in maps. Structured data is the missing trust signal that makes your business believable.
~11 Min read
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Most businesses think their NAP is clean. It’s not. Messy data kills local trust and rankings. Here’s how to fix your NAP SEO once and for all.
~7 Min read
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Most sites chase Apple’s scroll magic and miss the point. Apple’s motion works because it’s disciplined, fast, and built around story not showmanship.
~11 Min read
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Being “easy to work with” is a strength until it hides your value. Smooth delivery makes effort invisible—and that can quietly erode how people see your worth.
~7 Min read
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Most QA checks if something works. Great QA checks if it feels right. The gap between functional and finished is where real product quality lives or dies.
~6 Min read
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The polite email opener everyone hates. Why “I know you’re busy, but…” creates guilt, kills clarity, and how to ask for what you need without wasting time.
~4 Min read
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Rebuilding my dev setup didn't have to suck. Warp AI terminal setup made my environment smart, automated process that builds around how you work fast, clean, and personal.
~5 Min read
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Free work always costs something. Without money, boundaries vanish and “quick favours” turn into unpaid marathons. Be generous, but protect your time.
~4 Min read
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AI tools are retraining people to prompt, not search. Here’s how that shift is rewriting SEO, user behavior, and what “helpful content” now means.
~6 Min read
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Funnels aren’t linear. Learn which metrics give you real insight into buyer behavior and how to track performance across a non-linear journey.
~12 Min read
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Funnels don’t start at the top anymore. This guide helps you build flexible, high-converting paths from any touchpoint in the buyer journey.
~9 Min read
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Above the fold still matters it’s just evolved. In 2025, it’s not about cramming content; it’s about clarity, intent, and fast, confident first impressions.
~10 Min read
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A/B testing isn’t broken your process probably is. Build a framework that gives structure, focus, and discipline so every test teaches you how to win more often.
~10 Min read
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Your form might be turning users away. Here are 10 common UX mistakes that ruin conversions—plus quick fixes to make your forms work better, fast.
~9 Min read
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Despite strong traffic and rankings, SchoolPlanner.co.uk saw a dip in conversions—prompting a deeper look into UX friction and form experience.
~8 Min read
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WordPress plugins aren't your tech stack—they’re tools. Here’s why using too many slows your site, adds risk, and kills maintainability. Less really is more.
~14 Min read
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Most people don’t care what’s under the hood—until something breaks. Here’s why I still build custom websites, and why shortcuts rarely pay off long-term.
~13 Min read
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What’s Claude MCP? Think of MCP (Model Context Protocol) as a USB-C port for AI — a way to plug Claude into real tools and real data. It’s not just about generating content anymore. With MCP, Claude can actually do stuff — like post to socials, pull analytics, or fire off emails — all based … Continued
~4 Min read
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Learn how to explain website performance metrics in plain English—focusing on speed, trust, and user experience to drive real business outcomes.
~7 Min read
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A practical breakdown of Core Web Vitals—what matters, what doesn’t, and how I build fast, stable sites without obsessing over perfect scores.
~11 Min read
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How I build fast, user-first websites—covering performance, UX, SEO, and real-world strategies that go beyond just hitting scores.
~10 Min read
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Enforce page count rules in InDesign UXP with JSON-based limits, undo protection, and dynamic layout switching—all without breaking the user flow.
~6 Min read
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Your content still matters in AI search — but the rules have changed. Here's how to stay relevant and rank in Google’s AI-driven experience.
~6 Min read
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Prototype an SEO keyword mind map tool fast with Firebase Studio and AI—scrape, visualise, and deploy in minutes.
~4 Min read
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Building a dynamic gallery UI in UXP using plain JavaScript and JSON—filterable, clickable, and cleanly structured inside one main.js file.
~7 Min read
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Learn how to structure a production-ready Adobe UXP plugin using a single main.js file, clean sections, and scalable patterns for real-world use.
~5 Min read
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Image SEO isn’t just alt text anymore—learn what actually moves the needle for rankings, visibility, and performance in 2025.
~8 Min read
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Most SEO mistakes come down to one thing: forgetting that search is about trust. Fix that, and everything else gets easier.
~8 Min read
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Helpful content is what ranks, converts, and builds trust. If your pages don’t answer real questions or show real value, you’re losing leads—fast.
~6 Min read
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Funnels in 2025 aren’t linear. People move on their terms. You need systems that flex with behaviour, not force people through steps they don’t care about.
~8 Min read
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Design isn’t just about looks. It affects how your site ranks, loads, and gets read. If you’re ignoring design in your SEO, you’re leaving results on the table.
~7 Min read
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SEO in 2025 isn’t about tricks—it’s about trust. If your content’s not useful, your site’s not fast, or your signals aren’t clear, you’re getting left behind.
~6 Min read
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Building custom InDesign plugins isn’t just about buttons—it’s about shaping better workflows. This one keeps designers inside the rules, without slowing them down.
~11 Min read
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